How Google treats fetch as google when indexing your site

Over the last quarter of a century, a number of popular ideas about what makes a successful website have been bandied around, and all are wrong to some degree. Sometimes referred to as "NAP" (standing for name, address, and phone number), your onsite contact info is vitally important for SEO …

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Let's talk about link exchanges

While they described the change as "lightweight," initially affecting less than one percent of all search queries, it's an important change to note because it could signal an intensifying pattern of changes to come. During the announcement of BERT Algorithm Update, Google confirmed that its new language processing algorithm willtry …

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Random musings on white hat SEO

One of Google's biggest concerns with mobile-friendliness is the convenience and navigability of your site. You should use words in the title tag that are also used in other parts of the page to tie the topic together. Are mobile hairdressers, like Lucy Hall more efficient than salon hairdressers? You …

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Why change the target keywords on your website?

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Other times, companies will hire specialists to help them …

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Why most people will never be great at web 2.0

It has, and still does offer a mobile compliance test to let you know exactly how your site stacks up for mobile devices-even letting you know if there are specific pages of your site that aren't functional. Getting more inbound links from high-authority external sources will increase your ranks for …

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Double Your Profit With These Tips on landing pages

E-Commerce websites such as Ebay can also submit product lists and promotions to viewers which will help with sales and are another great back linking opportunity. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building …

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Does Bing really care about forums

The emphasis could be greater on word in step with price than the actual period of the content material. If this happens, your first step is determining what type of "penalty" you're facing. Experience 20:20 Vision without glasses by undergoing laser eye surgery at a world renowned eye clinic …

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What are the positive aspects of page impressions on today's web?

It remains as one of the most valuable tactics for gaining not only high rankings in search, but also driving significant amounts of traffic. What SMEs haven't realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their …

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Effect of keyword density on my search rankings

If the constitution of that back link profile suddenly changes, your rankings could drop as a result. Although there's no exact answer to prevent a Google penalty, it is crucial to keep your keyword density at an appropriate level. For a fun family day out, take a look at Beverley …

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Don't miss out plugins from your detailed marketing checklist

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Beginner's guide to web 2.0

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Your technical strategy also needs to include provisions for monitoring, reporting, and analyzing SEO progress. No waiting through security lines, flight delays …

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Why citations matter

Paid results are auction priced advertisements & are produced for as long as the advertiser's budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to …

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Tell me more about reporting

Because the link is relevant and adds value to the content that you are guest posting about, you'll generally get away with adding the link! Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the …

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Why most people will never be great at domain authority

Make this process cyclical; I build content calendars out in threemonth segments, performing fresh keyword research at the beginning of every cycle. As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to …

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Create related title tags and description tags

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience …

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How to reinvent ROI without looking like an amateur

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Google has drawn conclusions …

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Reasons that marketers love forums

If your SEO strategy looks the same as it did a few years ago, then it's time for a reboot. The days of zero-keyword search campaigns have long been predicted as machine learning has taken over and audiences have come into play. Getting your organisation listed in a Free UK …

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Does A Javascript Link Pass PageRank just like any other link?

That's why you're better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. Cramming popular search terms into your blog isn't enough anymore, businesses need to spend time creating meaningful …

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Take the stress out of 301 redirects

However, some sites with outdated or poorly written pages have fallen in struggle to recover. Some people say that "SEO is dead". It's a winning formula to always have at least one mentor, but also mentor others and pay it forward. Visually, I prefer handcrafted wooden rocking horse . What is …

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Encourage +1's

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. So Google may have made updates to previous core updates, but Google said: ?we don?t announce all of these because they?re generally not …

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