With the help of keywords which have been appropriately designed with a specific set of customers in mind, then it can go a long way in helping to attract a specific target group of customers. The emergence of digital assistants like Siri and Cortana also muddy the waters by masking …

Using the tool, narrow down the given keywords to between 10-15 and rank these in order of preference, as they relate to your business. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak …

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Healthy social traffic certainly doesn't hurt SEO efforts. This is likely going to fix the problem because the Google Webmaster Forum has said that a 404 page is …

A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth exploring - I've used it in the past. Phrase match and broad match modifier will match to same …

When people conduct research, they want up-to-date, accurate information. That's why it's important to keep content updated. Recency is becoming an increasingly important ranking factor in Google's search algorithm and for good reason-your audiences don't want to waste time reading dated content. Good organic search results come from practicing SEO …

Hungry people tend to pay closer attention to advertisements and other information about food. A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. Google uses your meta data to interpret what your website is …

Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they've done a …

This kind of evergreen content is usually longer than an average blog post. It's super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. You can do so on a separate bio …

Email can be a vital part of a company's digital marketing strategy. Conversion is a cost-effective, direct method of improving revenue. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Does anyone know …

You can launch a template site very quickly and be confident that navigation will work. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave …

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Googlebot and other web crawlers follow the links that they find …

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. The key aspect of Google's algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. Google has been known …

It is a wasted exercise to ignore the page content when writing the title tag if it contributes to a higher bounce rate and can't lend more relevance to the topic of the page. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads …

To be a part of the party, make sure your business website uses structured data markup. And all these considerations make SEO a great deal of work. Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience …

Messages consistent with the current concepts in a person's cognitive map strengthen key linkages. In 2018, Google updated its Image Guidelines. One of the major updates they revealed was that they use the file path and file name to rank images. Advertising agencies provide a variety of options. Have you …

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences - to …

For some, the Internet is one way to expand and increase their business. Multiple tools are available to find competitor keywords. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve …

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

I also like to think of off-page optimization as what you do on the Internet, not directly on your website, to improve search engine result placements. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving …

The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. One common approach to fix …

This is especially useful when you have pages with more than one URL (e.g. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing …

Longer domain names can be more specific (or relevant when appearing in search results). Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well! Backlinks are #1 signal that Google considers for ranking a page …

"Value" has become a buzz word in marketing. Why Is E-A-T Important for Your SEO? Google's index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is …

Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Fantasy executions lift the audience beyond the real world to a make-believe experience. Some are known to be better than others. I'm on the …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. That's the hurdle every business owner faces after creating a website. Competitive research is where you have the opportunity to tighten things up. For example, where would one …

If you have just created your website, the chances of getting fast and natural links are almost zero. It's one or the other. If you want a page to rank (for anything!), it MUST be indexed. Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your …