Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Google has drawn conclusions …

If your SEO strategy looks the same as it did a few years ago, then it's time for a reboot. The days of zero-keyword search campaigns have long been predicted as machine learning has taken over and audiences have come into play. Getting your organisation listed in a Free UK …

More than just basic product attributes A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Do you need a quote for leased line cost comparison ? But Sitefire if you're not, it's a near impossibility that you haven't visited …

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can't help but state that …

However, some sites with outdated or poorly written pages have fallen in struggle to recover. Some people say that "SEO is dead". It's a winning formula to always have at least one mentor, but also mentor others and pay it forward. Visually, I prefer handcrafted wooden rocking horse . What is …

To be a part of the party, make sure your business website uses structured data markup. And all these considerations make SEO a great deal of work. Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience …

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences - to …

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

Longer domain names can be more specific (or relevant when appearing in search results). Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well! Backlinks are #1 signal that Google considers for ranking a page …

Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Fantasy executions lift the audience beyond the real world to a make-believe experience. Some are known to be better than others. I'm on the …