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To be a part of the party, make sure your business website uses structured data markup. And all these considerations make SEO a great deal of work. Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience …

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences - to …

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

Longer domain names can be more specific (or relevant when appearing in search results). Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well! Backlinks are #1 signal that Google considers for ranking a page …

Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Fantasy executions lift the audience beyond the real world to a make-believe experience. Some are known to be better than others. I'm on the …