You can launch a template site very quickly and be confident that navigation will work. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave …

It is a wasted exercise to ignore the page content when writing the title tag if it contributes to a higher bounce rate and can't lend more relevance to the topic of the page. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads …