With the help of keywords which have been appropriately designed with a specific set of customers in mind, then it can go a long way in helping to attract a specific target group of customers. The emergence of digital assistants like Siri and Cortana also muddy the waters by masking …

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Healthy social traffic certainly doesn't hurt SEO efforts. This is likely going to fix the problem because the Google Webmaster Forum has said that a 404 page is …

You can launch a template site very quickly and be confident that navigation will work. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave …

It is a wasted exercise to ignore the page content when writing the title tag if it contributes to a higher bounce rate and can't lend more relevance to the topic of the page. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads …