Random musings on white hat SEO

One of Google's biggest concerns with mobile-friendliness is the convenience and navigability of your site. You should use words in the title tag that are also used in other parts of the page to tie the topic together. Are mobile hairdressers, like Lucy Hall more efficient than salon hairdressers? You …

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Why change the target keywords on your website?

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Other times, companies will hire specialists to help them …

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Why most people will never be great at web 2.0

It has, and still does offer a mobile compliance test to let you know exactly how your site stacks up for mobile devices-even letting you know if there are specific pages of your site that aren't functional. Getting more inbound links from high-authority external sources will increase your ranks for …

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Double Your Profit With These Tips on landing pages

E-Commerce websites such as Ebay can also submit product lists and promotions to viewers which will help with sales and are another great back linking opportunity. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building …

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Don't miss out plugins from your detailed marketing checklist

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Tell me more about reporting

Because the link is relevant and adds value to the content that you are guest posting about, you'll generally get away with adding the link! Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the …

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Make link bait your centre of attention

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Healthy social traffic certainly doesn't hurt SEO efforts. This is likely going to fix the problem because the Google Webmaster Forum has said that a 404 page is …

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Make your site easier to navigate by using inbound links

You can launch a template site very quickly and be confident that navigation will work. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave …

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Carve out time for concentrating on nofollow links

It is a wasted exercise to ignore the page content when writing the title tag if it contributes to a higher bounce rate and can't lend more relevance to the topic of the page. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads …

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