Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences - to …

For some, the Internet is one way to expand and increase their business. Multiple tools are available to find competitor keywords. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve …

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

I also like to think of off-page optimization as what you do on the Internet, not directly on your website, to improve search engine result placements. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving …

The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. One common approach to fix …

This is especially useful when you have pages with more than one URL (e.g. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing …

Longer domain names can be more specific (or relevant when appearing in search results). Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well! Backlinks are #1 signal that Google considers for ranking a page …

"Value" has become a buzz word in marketing. Why Is E-A-T Important for Your SEO? Google's index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is …

Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Fantasy executions lift the audience beyond the real world to a make-believe experience. Some are known to be better than others. I'm on the …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. That's the hurdle every business owner faces after creating a website. Competitive research is where you have the opportunity to tighten things up. For example, where would one …

If you have just created your website, the chances of getting fast and natural links are almost zero. It's one or the other. If you want a page to rank (for anything!), it MUST be indexed. Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your …