Over the last quarter of a century, a number of popular ideas about what makes a successful website have been bandied around, and all are wrong to some degree. Sometimes referred to as "NAP" (standing for name, address, and phone number), your onsite contact info is vitally important for SEO …

It always does. Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Explore a range of perfect unusual gifts in your life, from gaming accessories and merchandise to personalised items. Reason …

If the constitution of that back link profile suddenly changes, your rankings could drop as a result. Although there's no exact answer to prevent a Google penalty, it is crucial to keep your keyword density at an appropriate level. For a fun family day out, take a look at Beverley …

Because the link is relevant and adds value to the content that you are guest posting about, you'll generally get away with adding the link! Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the …

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Google has drawn conclusions …

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Googlebot and other web crawlers follow the links that they find …