Let's talk about link exchanges

While they described the change as "lightweight," initially affecting less than one percent of all search queries, it's an important change to note because it could signal an intensifying pattern of changes to come. During the announcement of BERT Algorithm Update, Google confirmed that its new language processing algorithm willtry …

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Random musings on white hat SEO

One of Google's biggest concerns with mobile-friendliness is the convenience and navigability of your site. You should use words in the title tag that are also used in other parts of the page to tie the topic together. Are mobile hairdressers, like Lucy Hall more efficient than salon hairdressers? You …

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Quick tips regarding SERPs

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences - to …

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Define your goals with regards to keywords

For some, the Internet is one way to expand and increase their business. Multiple tools are available to find competitor keywords. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve …

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