Make your site easier to navigate by using inbound links

You can launch a template site very quickly and be confident that navigation will work. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave …

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Follow a consistent cadence towards RSS feeds

I also like to think of off-page optimization as what you do on the Internet, not directly on your website, to improve search engine result placements. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving …

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